I realize that I’m in marketing and that I’m supposed to speak/write a certain way; however, the over-use of certain words drives me absolutely insane. Don’t get me wrong; I’m just as guilty as the next person, but there are just some clichés and buzzwords that need to just die already. You know this is a legit issue, if there’s a Wikipedia entry to back up my buzzword claim.
Here’s my short list of most despised words. And, because I’m a professional list maker, I’ve even alphabetized them for your reading pleasure.
Action item
Award-winning
Best of breed (are we competing at Westminster?)
Best practice
Brain-child
Circle-back
Customer-focused
Cutting edge
Easy-to-use (duh…why would you market something as super difficult to use?)
Facetime (as in meeting with someone face-to-face, not the super cool facetime on my phone)
Ground breaking
Innovative (if you have to tell people you’re innovative, are you actually innovative?)
Penetration
Pick your brain (that’s just gross)
Real-time (versus fake time?)
ROI
Run it up the flagpole (it’s just lame.)
Synergy
Think-tank
Thought-leading
Top-of-mind
Value proposition
Win-win
I hope all of you found this cutting-edge list to not only be innovative and thought-provoking, but provide some true ROI for your time. Make sure to keep this post top-of-mind during your next campaign, and it’s sure to be a win-win situation for all involved, creating true synergy and increasing message penetration.
xoxo
Showing posts with label Random Ramblings. Show all posts
Showing posts with label Random Ramblings. Show all posts
Tuesday, February 28, 2012
Monday, January 23, 2012
Hello, stranger!
Hi, kids. It’s me, Heather. I know it’s been awhile. When I started this lovely little blog, approximately 1,280 days ago if anyone is counting, my child-like view was to use this tool to expel some of the genius creativity coursing through my veins. Well, obviously that didn’t happen. Life took complete control, and while I’d like to say that I was busy solving world hunger or some other humanitarian issue, I was probably just busy on Facebook.
Now, I’m enrolled in a communication technology course at Gonzaga University, where I’m pursing my MA in Communication Studies/Leadership (woop!). The lovely professor of said course has strongly encouraged his pupils to partake in blogging. Fine. I suppose, if I must…
So, let me bring you up to speed on what’s happened in the last 3 years, 6 months, and 1 day since we last visited. Sit back, relax, and get ready for an exciting trip down my memory lane.
July 28, 2008
Blogging commenced; however, you already know that.
August 2008
My crazy-pants boss was let go (tear), and I was promoted to marketing programs manager (woop).
October 2008
I met my bestest bestie, Hedda.
Oct. 31, 2008
I had my first date with my future husband, John.
Christmas 2008
We went home to “meet the parents.” Trip went well! Phew.
January 2009
John and I survived our first vacation together – the inauguration of our 44th president, Barack Obama. That was intense. The inauguration, not the first vaca with the boy.
March 31, 2009
I turned 29.
May 16, 2009
We got engaged! (Side note: Beyonce’s “Single Ladies” song was uber-popular at this time. I really over-used the “He liked it so he put a ring on it” line.) By the way, this date also happens to be my hubby’s birthday…conicendence? I think not!
Nov. 19, 2009
We signed the paperwork on our first home…in San Antonio! So exciting…and super scary to move to the epitome of suburbia.
Nov. 19, 2009
The date also happened to be my last day on the job at Neverfail. They weren’t too keen on my relocating to San Antonio.
Dec. 25, 2009
Happy birthday, Jesus!
Jan. 16, 2010
We got married! Woohoo!
Jan. 18, 2010
We went to Hawaii for our honeymoon. I didn’t want to leave.
Jan. 25, 2010
I started my new job as a marketing programs developer for SWBC.
March 31, 2010
I turned 29…again.
May 20, 2010
Rock a bye baby...We found out I was “with child!”
December 2010
The infamous “Belly versus Belly” shot.
Jan. 26, 2011
Declan Lee Carleston was born at 8:57 a.m., weighing in at 8 lbs 5 oz, and measuring 19.5 in. long. Absolute. Heaven.
Jan. 29, 2011
The hospital sent our happy little family home, absolutely clueless about what was in store for the next few weeks.
March 17, 2011
Declan’s first St. Patrick’s Day!
March 31, 2011
I turned 29…again.
April 4, 2011
I had to leave my baby at daycare so I could come back to work. Sad face.
April 2011
I kicked John’s butt at March Madness…winning!
October 2011
I began a two-year journey to my master’s.
Oct. 31, 2011
Declan’s first Halloween.
Dec. 18, 2011
John started a new job at Apple. (It was a long 10 months of unemployment, my friends.)
Dec. 25, 2011
Declan’s first Christmas! Happy birthday, Jesus!
Dec. 31, 2011
Happy New Year’s from Knoxvile (aka FoxyKnoxy).
So, kids. There you have it. Three years and some change, in a nutshell. Wasn’t it better to read the abridged version?!
Granted, January may be ¾ of the way over, but is it too late to make a New Year’s resolution? If not, I solemnly resolve (fingers crossed) to make weekly blog updates. With this new class, you’re at least guaranteed three new blog posts between now and July 25, 2015.
Xoxo,
Heather
Now, I’m enrolled in a communication technology course at Gonzaga University, where I’m pursing my MA in Communication Studies/Leadership (woop!). The lovely professor of said course has strongly encouraged his pupils to partake in blogging. Fine. I suppose, if I must…
So, let me bring you up to speed on what’s happened in the last 3 years, 6 months, and 1 day since we last visited. Sit back, relax, and get ready for an exciting trip down my memory lane.
July 28, 2008
Blogging commenced; however, you already know that.
August 2008
My crazy-pants boss was let go (tear), and I was promoted to marketing programs manager (woop).
October 2008
I met my bestest bestie, Hedda.
Oct. 31, 2008
I had my first date with my future husband, John.
Christmas 2008
We went home to “meet the parents.” Trip went well! Phew.
January 2009
John and I survived our first vacation together – the inauguration of our 44th president, Barack Obama. That was intense. The inauguration, not the first vaca with the boy.
March 31, 2009
I turned 29.
May 16, 2009
We got engaged! (Side note: Beyonce’s “Single Ladies” song was uber-popular at this time. I really over-used the “He liked it so he put a ring on it” line.) By the way, this date also happens to be my hubby’s birthday…conicendence? I think not!
Nov. 19, 2009
We signed the paperwork on our first home…in San Antonio! So exciting…and super scary to move to the epitome of suburbia.
Nov. 19, 2009
The date also happened to be my last day on the job at Neverfail. They weren’t too keen on my relocating to San Antonio.
Dec. 25, 2009
Happy birthday, Jesus!
Jan. 16, 2010
We got married! Woohoo!
Jan. 18, 2010
We went to Hawaii for our honeymoon. I didn’t want to leave.
Jan. 25, 2010
I started my new job as a marketing programs developer for SWBC.
March 31, 2010
I turned 29…again.
May 20, 2010
Rock a bye baby...We found out I was “with child!”
December 2010
The infamous “Belly versus Belly” shot.
Jan. 26, 2011
Declan Lee Carleston was born at 8:57 a.m., weighing in at 8 lbs 5 oz, and measuring 19.5 in. long. Absolute. Heaven.
Jan. 29, 2011
The hospital sent our happy little family home, absolutely clueless about what was in store for the next few weeks.
March 17, 2011
Declan’s first St. Patrick’s Day!
March 31, 2011
I turned 29…again.
April 4, 2011
I had to leave my baby at daycare so I could come back to work. Sad face.
April 2011
I kicked John’s butt at March Madness…winning!
October 2011
I began a two-year journey to my master’s.
Oct. 31, 2011
Declan’s first Halloween.
Dec. 18, 2011
John started a new job at Apple. (It was a long 10 months of unemployment, my friends.)
Dec. 25, 2011
Declan’s first Christmas! Happy birthday, Jesus!
Dec. 31, 2011
Happy New Year’s from Knoxvile (aka FoxyKnoxy).
So, kids. There you have it. Three years and some change, in a nutshell. Wasn’t it better to read the abridged version?!
Granted, January may be ¾ of the way over, but is it too late to make a New Year’s resolution? If not, I solemnly resolve (fingers crossed) to make weekly blog updates. With this new class, you’re at least guaranteed three new blog posts between now and July 25, 2015.
Xoxo,
Heather
Tuesday, July 22, 2008
It's my first time, please be gentle
OK, so here goes my first foray into the wide world of blogging. I never really felt the need to "blog" about anything before. I was always able to release my ample supply of creativity and wit through other outlets - school projects, work writing assignments and the occasional Myspace bulletin.
The times they are a changing...
I no longer have school projects (yaaa for never having to work on a group project again where one person (me) ends up doing the majority of the work). I know, I know...there's always grad school, but unless I meet a sugar daddy who feels like helping momma out with the tuition that's at least a year (or two) off.
My work writing assignments now consist of pitch/follow up e-mails. And, one simply cannot be as creative and witty as he or she desires in an e-mail discussing the numerous benefits of participating in a customer reference program. (If you are curious, the benefits are exponential.) Granted, I do get tossed the occasional bone of a press release, award submission or case study, but, my friends, it's difficult to let the creative juices fun free when you are drowning in technical mumbo-jumbo.
As for the occasional Myspace bulletin? One can grow rather weary of continuously finding new and original answers to questions like:
- Did you ever sneak out of your house?
- Who in your top eight (10, 12, 300) would you or did you make out with?
And my personal favorite...
- What do you regret?
Seriously??? Answering this question eleventybillion times!
And, so I've reached an impasse...I am of the belief (instilled in me by my wonderful mother) that one needs to "use it or lose it." Therefore, out of shear fear that my creative juices will cease to flow entirely I have made the executive decision (because in my world, I'm the CEO) that the blogging must commence.
Enjoy, mes amis!
xoxo
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